Cheris Berries is no ordinary content creator. Sure, she’s got the knack for crafting scroll-stopping videos and a killer sense of style, but what sets her apart is her unwavering passion for sustainability. At just 22, Cheris has done what many dream of but few dare—she’s ditched the corporate grind to follow her heart, turning her platform into a powerhouse for change.

“I realized I was spending so much energy on work that didn’t fulfill me,” Cheris says with a smile. “If there’s a time to take risks, it’s now!”

The Courage to Go All In

Taking the leap into content creation full-time wasn’t easy, but for Cheris, it felt like the only choice. “I kept feeling this pull to do something bigger,” she shares. “I knew I couldn’t ignore it any longer.”

While others might have clung to the safety net of a nine-to-five, Cheris chose purpose over paychecks. She wanted the freedom to stay true to her values, even if that meant turning down lucrative sponsorships. “Fast fashion brands reach out all the time, but they don’t align with what I stand for,” she explains.

Her ability to say “no” to opportunities that don’t align with her advocacy is part of what makes her so relatable. “It’s not just about leaving a job; it’s about chasing what genuinely matters to you,” Cheris says.

From Pandemic Hobby to Passion

Like many great stories, Cheris’s journey to sustainability advocacy began during the pandemic. Stuck at home, she turned to video creation as a creative outlet and quickly noticed a troubling trend. “People were buying so much stuff just to fill the void,” she says. “Even I was guilty of it!”

Instead of ignoring the problem, Cheris decided to tackle it head-on. She started making videos that encouraged her followers to embrace a more mindful approach to consumption. Her message? Love what you already own, and stop chasing the latest trend.

Her content quickly resonated with audiences looking for an alternative to the endless cycle of buying and discarding. “It’s crazy to think how much impact one small idea can have,” she says.

Making Sustainability Less Scary

Cheris’s knack for connecting with her audience lies in her ability to make sustainability feel approachable—and fun. “I’m not here to tell people to be perfect,” she says. “I’m here to show that small steps count, and everyone’s journey is different.”

She breaks down the barriers that make sustainability feel overwhelming, tackling misconceptions like the idea that being eco-friendly is expensive. “Sustainability doesn’t have to mean buying new, expensive items. Sometimes it’s as simple as reusing what you already have,” she explains.

By encouraging progress over perfection, Cheris has created a space where her audience feels empowered to make a difference.

Big Dreams, Bold Moves

While Cheris’s videos have made waves, she knows there’s more to be done. She dreams of creating a social enterprise that employs marginalized communities while championing ethical labor practices. “I want to go beyond inspiring people to take action—I want to create the tools and opportunities that make action possible,” she says.

Her vision also includes collaborating with big brands, but only on her terms. “I don’t expect companies to be perfect, but I need to see genuine efforts toward sustainability,” she explains. For Cheris, it’s not about canceling brands but holding them accountable.

She’s open to working with larger corporations if they meet her standards. “It’s about focusing on the aspects where we can make a difference,” she says. “I’ll work with a big brand if they’re willing to prioritize ethical practices and transparency—and if I can highlight the good they’re doing without ignoring the areas they need to improve.”

Inspiring the Shift

Cheris’s journey reminds us that change doesn’t happen overnight, but it starts with courage and a willingness to take the first step. She has found a way to turn her passion into her purpose, showing her followers that it’s possible to live a life aligned with their values.

Her story isn’t just about sustainability—it’s about carving out a path that stays true to what matters most. And as Cheris continues to grow her platform and vision, she’s bringing her audience along for the ride, proving that we’re all capable of making a difference, one choice at a time.

With her passion, purpose, and playful approach, Cheris Berries isn’t just creating content—she’s building a movement. And she’s only getting started.