Ariella Arida is new Miss Universe PH national director

Metro Manila, Philippines - Miss Universe 2013 3rd runner up Ariella Arida is stepping back into the pageant scene: this time, as the national director for Miss Universe Philippines (MUPH).

The announcement was made on Saturday, Feb. 15 - the same day that the 69 candidates for this year’s pageant were unveiled.

As the new national director, Arida will focus on training and development, the MUPH said.

The post was previously held by popular pageant mentor Jonas Gafudd and Miss Universe 2011 3rd runner up Shamcey Supsup.

In an instagram post, Arida said she is grateful and ready to take on her new role.

She also thanked the organization for the opportunity to train and help aspiring beauty queens.

“I’m committed to making a positive impact and helping every woman shine on her path to success as they chase their dreams. Let’s make this year an incredible one,” she wrote.