Anything IKEA is everywhere amid the Christmas rush

Metro Manila (CNN Philippines) — If you’ve spotted a humongous bag associated with your favorite store, atop a building somewhere in the metro, no, your eyes aren’t playing tricks on you!

That is the inflatable replica of the FRAKTA tote bag, the iconic blue essential item for shoppers of Swedish home furnishings company IKEA. Throughout its 30-year history, the bag has embraced the same principles that guide all of IKEA — the idea that function, quality, good design, and sustainability should not just be for the wealthy.

Fittingly enough, the FRAKTA bag replica is introducing everyone — from pedestrians, motorists, and bystanders — to the liberty of shopping for quality home items at IKEA, regardless of social stature and location.

This is in line with its "IKEA Everywhere" marketing campaign, telling the everyman that the store is accessible in the city, in their homes, and even on their phones.

Apart from the eye-catching giant FRAKTA bag, IKEA is also making heads turn with peculiar ads plastered on trucks, GRAB cars, e-jeeps, and various stores and restaurants. Each tells that "This is an IKEA store" with a QR code pedestrians and motorists can scan to shop for products at IKEA.ph.

By visiting IKEA.ph, the only official online store of IKEA in the Philippines, Filipinos from Luzon, Visayas, and Mindanao can now shop for products online through parcel delivery. With this, Filipinos can shop home furnishing accessories and small to medium-sized furniture items from IKEA for up to a weight of 30 kg and a maximum length per item of 1.8 meters.

That includes a FRAKTA bag you can use even in other stores during the Christmas rush. Make sure to check out and checkout a FRAKTA bag, a classic item you would need to carry the items for your holiday shopping, with style and function.

Parcel delivery is available nationwide starting at ₱170, with lower truck delivery fee at ₱600 flat rate within Metro Manila starting November 6.

Shop IKEA online from anywhere in the Philippines today, visit www.ikea.ph or download the IKEA Shopping app on Google Play or App Store. For more details on delivery and other services, visit https://www.ikea.ph/delivery.